Melodies in Marketing

Authentic Green Marketing & Sustainable Product Development

Comic Relief at Borders April 26, 2007

Filed under: Marketing — Mario Vellandi @ 4:29 pm

A few nights ago, my friend Jay and I were reading at Borders Bookstore when the intercom announced (to the best of my memory and imagination):

Hello Borders guests,

We’d like to announce a fun-filled game for all to enjoy. It’s called: Who isn’t missing their set of keys?
A set of Toyota keys with a metallic blue latch is sitting lonely up here at our service counter and awaiting return to its rightful owner.
For all of you playing along who have found their keys resting peacefully, you’ll be happy to know you have won in a tie for first place.

I felt like I was suddenly on a flight with Southwest. Somewhere in my subconscious, this Borders was now branded a friendly and fun place to be. Not because of a promotional offer nor a warm greeting or goodbye. Memorable indeed.

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Have YOU experienced a similar joy lately? Please do share….a little unexpected tickling can be fun to give..(poke poke)

 

6 Free Great Fonts April 25, 2007

Filed under: Design — Mario Vellandi @ 12:25 am

Atlhough these MS Vista fonts have been available for some time now, anyone can use them without having to purchase Vista or Office 07. Win users can get them as part of a free PowerPoint Viewer 07 download. Mac users can find an appropriate download from Google here. The file extension is .ttf, however it’s an OpenType version allowing cross-compatibility.

So without further adieu, here they are…set to classic songs to give some zing, because Ipsum Lorem is a bit bland.

The sizes are in the following order: 48, 12, 16, 24
Vista Fonts

Because of their relative ‘newness’ they’re probably best for graphics or PDFs, until they become more widespread installed. In any case, I suggest trying them out because they do add a bit of flair to your docs and even print materials.

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Update: What are your favorite typefaces? (Forgot to ask….sorry)

 

The State of Being Genuine April 14, 2007

Filed under: Books, Enlightenment — Mario Vellandi @ 10:49 am

blue sapphireIn my relations with other people, sometimes I perceive it unconsciously - like intuition in Malcolm Gladwell’s “Blink“. And sometimes it just gradually develops through repeated interaction. Merriam-Webster defines it partially as “sincerely and honestly felt or experienced”, “free from hypocrisy or pretense”. CK makes an interesting post about authenticity, from a different context though, and highlights the points: raw, no sugar-coating, and giving the self through storytelling

In my own personal development over the last couple years, I’ve meditated on the precept of loving kindness, as best taught to me by Zen teacher Thich Nhat Hanh. It can be easy to apply to friends and family members, but what about the rest of the world? (let’s exclude children, the poor, and sick for whom feeling empathy comes naturally). Note: In the last 3 years I’ve made good friends online and offline…and the distinction between inner and outer circle is rapidly fading away.

This is where there’s much need for growth in our society. The ideals of individualism and return on personal investment still cloud a lot of thinking in our society. In our day and age, it seems people bent on treading the path alone while using others for temporary gain and access will have even greater trouble ahead and turn into even bigger jerks down the road.

According to Keith Ferrazzi, being generous and sincere in all our relations with others not only makes for a more fulfilling and joyful life but also a more successful career as an unexpected benefit. I am a third through his book: “Never Eat Alone” and I must recommend it for anyone starting their career. It has taught me a lot more about interpersonal communication in addition to Dale Carnegie’s classic. Keith even has a section on blogger culture, which I’m about to start. If you’re interested in learning what he has to say, he gave a presentation to Microsoft 13 mo. ago available Here (Note: IE browser only).

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Now to open up to readers:

How do you recognize authenticity?

Where is the line between general friendliness and superficiality? Should businesses teach their employees that difference?

Should all undergrads have a mandatory course in interpersonal communication and ethics? Like English 101?

 

The Secret April 5, 2007

Filed under: Enlightenment — Mario Vellandi @ 1:38 pm

A popular rehashing of some classic psychology applied to daily living. Think positive and attract yourself to what you desire in life. I saw the film and enjoyed it, although the production was a bit over the top. It’s really just another perspective on maintaining good mental attitudes.

As a student of eastern philosophy and having previously studied NLP (Neuro-Linguistic Programming), all this is nothing new. The Secret is just packaged in an easy format and marketed/positioned in a way to stand out to people who have never explored personal living psychology and great habit training.

I believe the greatest insight comes when we can just observe our thoughts from a third person perspective. Are they negative, of an assuming nature, overly positive, rational, what? Sssshhhhhhhh……..just observe. If there’s a bit of anxiety, fear or pain…acknowledge it’s there. We can’t think it away. Embrace it and we can come to terms and resolve it in a reasonable manner. Smile…take a break. Keep realistic goals and make some deep wishes for life aspirations and dreams. Lastly, on a different angle, watch your diet and bodily health. This is one area of the “you” that has a dramatic influence in the subconscious quality of our lives.

Happy Easter everyone!

 

Book Gift from Cam Beck April 3, 2007

Filed under: Books, Design — Mario Vellandi @ 6:10 pm

Upon being the 2nd commentator to Cam Beck’s blog, ChaosScenario, he sent me Made to Stick via Amazon.

I love the packaging and treatment, so I drew it up.

Book Gift from Cam Beck

I will definitely go through this book and glean as much insight to share with others. Cam’s doing this now and has a series of posts relating the book to everyday branding and communication. Check it out if you haven’t yet.

 

Nice Type, Mr. Postman

Filed under: Design — Mario Vellandi @ 6:10 pm

While biking through un-ventured territory on a mini island in Newport Beach, CA, I came upon this post office whose 3d slab serif typeface stood out against the raised wood. It also has some western-esque features to it on closeup view. A nice little reminder of times long gone by…and definitely more appealing than the art deco sans, metal lettering at most local post offices.

Balboa Post

 

Nice Package!

Filed under: Design — Mario Vellandi @ 4:05 pm

I love the plastic perforation on this clamshell packaging from a smoke alarm I bought. So easy to open, and no painful struggle with scissors.

I know such general packaging is made to prevent shrinkage and theft. But when it becomes a major pain in the butt to open, and we’re left with a negative ongoing impression, it’s a joy to have such a pleasant package opening experience. Corny but cool.

Nice Package