Upon being the 2nd commentator to Cam Beck’s blog, ChaosScenario, he sent me Made to Stick via Amazon.
I love the packaging and treatment, so I drew it up.
I will definitely go through this book and glean as much insight to share with others. Cam’s doing this now and has a series of posts relating the book to everyday branding and communication. Check it out if you haven’t yet.
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Cam’s posts on this book are great! And he is such a gentleman.
Nice to see your new blog up and running, Mario!
Thanks Gavin.
I’ll have to lookup and read his posts again after I’m done with the book