Book Gift from Cam Beck

April 3, 2007

Upon being the 2nd commentator to Cam Beck’s blog, ChaosScenario, he sent me Made to Stick via Amazon.

I love the packaging and treatment, so I drew it up.

I will definitely go through this book and glean as much insight to share with others. Cam’s doing this now and has a series of posts relating the book to everyday branding and communication. Check it out if you haven’t yet.

{ 2 comments… read them below or add one }

1 Gavin Heaton April 5, 2007 at 00:45: Cam’s posts on this book are great! And he is such a gentleman.

Nice to see your new blog up and running, Mario!
2 vellandi April 5, 2007 at 13:41: Thanks Gavin.

I’ll have to lookup and read his posts again after I’m done with the book