Comic Relief at Borders

by Mario Vellandi on April 26, 2007

A few nights ago, my friend Jay and I were reading at Borders Bookstore when the intercom announced (to the best of my memory and imagination):

Hello Borders guests,

We’d like to announce a fun-filled game for all to enjoy. It’s called: Who isn’t missing their set of keys?
A set of Toyota keys with a metallic blue latch is sitting lonely up here at our service counter and awaiting return to its rightful owner.
For all of you playing along who have found their keys resting peacefully, you’ll be happy to know you have won in a tie for first place.

I felt like I was suddenly on a flight with Southwest. Somewhere in my subconscious, this Borders was now branded a friendly and fun place to be. Not because of a promotional offer nor a warm greeting or goodbye. Memorable indeed.

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Have YOU experienced a similar joy lately? Please do share….a little unexpected tickling can be fun to give..(poke poke)

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{ 1 comment… read it below or add one }

David Reich April 28, 2007 at 5:19 am

I’ve had some nice comic relief on the commuter train, taking Metro North into NY City in the morning. Normally, the morning train is filled with people busy reading the paper, doing work or catching a little extra sleep. It’s kind of a somber group.

There’s one conductor who often goes off-script when he makes the announcement as the train pulls into Grand Central. He adds a personal touch, wishing us a great day and sometimes a comment that’s weather-related, seasonal or keyed to something in the news — like if the Yankees beat Boston the night before.

It changes the whole demeanor of the crowd on the train, and they leave with a smile, often talking to each other. It’s a nice way to start the workday, and it makes you feel there’s a human side to the railroad.

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