Comments on: Who Should get a Convo Cone?

By: Mario Vellandi

Mario Vellandi — Sat, 16 Feb 2008 02:38:19 +0000

Thanks a lot!

By: ahndunk

ahndunk — Sat, 16 Feb 2008 01:54:02 +0000

I like the design of the cone!

By: Thank you AOC! « Arun Rajagopal

Thank you AOC! « Arun Rajagopal — Fri, 17 Aug 2007 13:52:42 +0000

[...] the initiative to gift copies of the ‘Age of Conversation’ to Fortune 500 CMOs. Toby Bloomberg, Mario Vellandi and I have also teamed up to spread the word on AOC in the corporate world through this smart [...]

By: Toby

Toby — Thu, 26 Jul 2007 04:52:51 +0000

Jimmies .. it’s a Boston thing

By: Mario Vellandi

Mario Vellandi — Wed, 25 Jul 2007 08:05:06 +0000

Jimmies? (quick Wikipedia check..) ahh, big sprinkles!
Thanks for the compliment.

By: Toby

Toby — Wed, 25 Jul 2007 03:47:11 +0000

Mario – I LOVE the ice cream cone. Where are the jimmies (smile). By the way, Dunkies (as Bostonians call DD) often co-brands with Baskin Robbins so perhaps they’ll share the book.

By: CK

CK — Wed, 25 Jul 2007 01:32:16 +0000

Oh that cone is just too cute! You are so darn clever…me likes clever. These three are great picks (don’t forget to take pics before you send ‘em out).

Indeed I’ll have a hard time ever forgetting the term “convo cone”. It’s sticky .

By: Mario Vellandi

Mario Vellandi — Tue, 24 Jul 2007 18:32:43 +0000

All right, will do.

Maybe they might realize from conversations that not everyone is so hot about dark coffee, the bad taste of overroasted beans, and how about the letting some creative freedom on the part of store managers to set the music? I know stores are meant to play the music that corporate sells cds of…but come on. The best marketing is localized. The atmosphere should be reflective of the local area. That means occasionally playing the surf punk music in beach cities, and indie rock in more youth-oriented neighborhoods. If they want to move beyond this yuppie jazz-world-norah jones (no insult intended) stereotype, then Starbucks needs to allow some creative freedom to individualize the store experience.

By: Lewis Green

Lewis Green — Tue, 24 Jul 2007 16:57:44 +0000

Mario,

I’ve been so busy that I haven’t stopped by for a while. My apologies, my friend. I suggest Starbucks, which is the kind of company that might take the book seriously and use the information to better its already good communications.

By: Mario Vellandi

Mario Vellandi — Tue, 24 Jul 2007 02:24:28 +0000

Great choice and link-in with the cone! (didn’t hit me at first). Baskin-Robbins it is.

I think if Dunkin’ Donuts cleaned up and modernized its act, this chain can too.