An interesting retail concept I came across recently, Kidfresh is a single store in NYC that sells healthy food for kids in manner that has FUN written all over it. From looking at their online store, it appears they’re likely making their Kidfresh brands in-house and having the packaging shipped in. All the other brands are going to be procured from distributors like United National Foods, or purchased from regional producers.
I almost see it as a specialty offshoot of Whole Foods, appropriate for urban/posh parents looking for some fun for their kids, while taking delight in the shopping experience itself. While I really like the retail concept, I have to wonder about its extendability. How convenient would it be to have parents shop here AND at a general supermarket?
Kidfresh’s best bet is expanding the store perhaps to 10 cities, while exploring the much bigger opportunity of mass-producing their house brand for bigger food retailers.
What do you think?
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It’s hard to look into their future, but location is the key. In cities such as Seattle and Portland, OR, this kind of store can make it. Dallas or Miami, maybe not so much.
Right. It’s all about the neighborhood and perhaps relative proximity to schools.