Comments on: Testing and Validation in New Product Development http://www.melodiesinmarketing.com/2008/02/22/testing-validation/ Ethical and Delightful Design for Communications, Products, and Services Tue, 11 Oct 2011 04:07:50 +0000 hourly 1 http://wordpress.org/?v= By: Mario Vellandi http://www.melodiesinmarketing.com/2008/02/22/testing-validation/comment-page-1/#comment-205 Mario Vellandi Fri, 22 Feb 2008 18:06:00 +0000 http://vellandi.wordpress.com/?p=103#comment-205 Quick note on field testing. The amount of disclosure one gives to testers about the product's benefits, usage, and other information can vary widely depending the product category and scenario. In a pre-purchase scenario, the packaging, media collateral and/or the assistance of salespeople's intended dialog (without strong pitching) will do the informing. In actual usage environments, the product itself and any instructions (written, a/v, interpersonal) will do the guidance. Quick note on field testing. The amount of disclosure one gives to testers about the product’s benefits, usage, and other information can vary widely depending the product category and scenario.

In a pre-purchase scenario, the packaging, media collateral and/or the assistance of salespeople’s intended dialog (without strong pitching) will do the informing.

In actual usage environments, the product itself and any instructions (written, a/v, interpersonal) will do the guidance.

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