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	<title>Comments on: Avenir &#8211; A Comfortable Sans by Adrian Frutiger</title>
	<atom:link href="http://www.melodiesinmarketing.com/2008/03/23/avenir/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.melodiesinmarketing.com/2008/03/23/avenir/</link>
	<description>Authentic Green Marketing &#38; Sustainable Product Development</description>
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		<title>By: Mario Vellandi</title>
		<link>http://www.melodiesinmarketing.com/2008/03/23/avenir/comment-page-1/#comment-212</link>
		<dc:creator>Mario Vellandi</dc:creator>
		<pubDate>Tue, 25 Mar 2008 21:37:46 +0000</pubDate>
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		<description>Lewis,

I hear ya. But you know graphic designers have to think about context and intent.  If the application results in less-than-acceptable performance in some regard, the design has failed.  Remember, readability can also be improved through size, weight, kerning, and tracking.

Most of the fonts I display here on my site are hard to judge, because of the poor resolution at 72dpi.  Hence my usual blowing  them up and carefully adjusting the anti-aliasing so as to become legible.  A printed example will give them their full glory.

Do you like Futura better? Is there a favorite sans serif font you like? Thanks for the compliment, btw.</description>
		<content:encoded><![CDATA[<p>Lewis,</p>
<p>I hear ya. But you know graphic designers have to think about context and intent.  If the application results in less-than-acceptable performance in some regard, the design has failed.  Remember, readability can also be improved through size, weight, kerning, and tracking.</p>
<p>Most of the fonts I display here on my site are hard to judge, because of the poor resolution at 72dpi.  Hence my usual blowing  them up and carefully adjusting the anti-aliasing so as to become legible.  A printed example will give them their full glory.</p>
<p>Do you like Futura better? Is there a favorite sans serif font you like? Thanks for the compliment, btw.</p>
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		<title>By: Lewis Green</title>
		<link>http://www.melodiesinmarketing.com/2008/03/23/avenir/comment-page-1/#comment-211</link>
		<dc:creator>Lewis Green</dc:creator>
		<pubDate>Tue, 25 Mar 2008 18:58:37 +0000</pubDate>
		<guid isPermaLink="false">http://vellandi.wordpress.com/?p=170#comment-211</guid>
		<description>Mario,

I know fonts are important (I&#039;m married to a designer). But I just can&#039;t get excited about them. I just want readable. Frankly, I think for folks over 40, especially those of us with glasses, Avenir is a difficult font to spend any time with. I would not use it at my site, nor any site whose readers weren&#039;t skewed toward the 20/30 somethings.

Remember, it is about our readers, not about us. Love your passion, my friend.</description>
		<content:encoded><![CDATA[<p>Mario,</p>
<p>I know fonts are important (I&#8217;m married to a designer). But I just can&#8217;t get excited about them. I just want readable. Frankly, I think for folks over 40, especially those of us with glasses, Avenir is a difficult font to spend any time with. I would not use it at my site, nor any site whose readers weren&#8217;t skewed toward the 20/30 somethings.</p>
<p>Remember, it is about our readers, not about us. Love your passion, my friend.</p>
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		<title>By: Mario Vellandi</title>
		<link>http://www.melodiesinmarketing.com/2008/03/23/avenir/comment-page-1/#comment-216</link>
		<dc:creator>Mario Vellandi</dc:creator>
		<pubDate>Mon, 24 Mar 2008 23:16:08 +0000</pubDate>
		<guid isPermaLink="false">http://vellandi.wordpress.com/?p=170#comment-216</guid>
		<description>My pleasure, more to come.  Akzidenz Grotesk or Univers are great alternatives to Helvetica too.</description>
		<content:encoded><![CDATA[<p>My pleasure, more to come.  Akzidenz Grotesk or Univers are great alternatives to Helvetica too.</p>
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		<title>By: Cam Beck</title>
		<link>http://www.melodiesinmarketing.com/2008/03/23/avenir/comment-page-1/#comment-215</link>
		<dc:creator>Cam Beck</dc:creator>
		<pubDate>Mon, 24 Mar 2008 21:25:07 +0000</pubDate>
		<guid isPermaLink="false">http://vellandi.wordpress.com/?p=170#comment-215</guid>
		<description>I love Avenir over Futura because Futura became overused as the Helvetica alternative. Now, since you outed poor Avenir, it will likely become overused, too.

Thanks for ruining the secret, Mario.  :-P</description>
		<content:encoded><![CDATA[<p>I love Avenir over Futura because Futura became overused as the Helvetica alternative. Now, since you outed poor Avenir, it will likely become overused, too.</p>
<p>Thanks for ruining the secret, Mario.  <img src='http://www.melodiesinmarketing.com/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' /> </p>
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		<title>By: Mario Vellandi</title>
		<link>http://www.melodiesinmarketing.com/2008/03/23/avenir/comment-page-1/#comment-214</link>
		<dc:creator>Mario Vellandi</dc:creator>
		<pubDate>Mon, 24 Mar 2008 18:31:18 +0000</pubDate>
		<guid isPermaLink="false">http://vellandi.wordpress.com/?p=170#comment-214</guid>
		<description>Probably both! It&#039;s always nice to find something new and different.  The semi-artDeco and utilitarian look of Futura is great, especially since I like geometric sans serif faces. But when I saw Avenir in a book recently, I jumped for joy at finding an alternative that wasn&#039;t so staid, erect, and inflexible while at the same time not resorting to humanist measures in an attempt to relax.</description>
		<content:encoded><![CDATA[<p>Probably both! It&#8217;s always nice to find something new and different.  The semi-artDeco and utilitarian look of Futura is great, especially since I like geometric sans serif faces. But when I saw Avenir in a book recently, I jumped for joy at finding an alternative that wasn&#8217;t so staid, erect, and inflexible while at the same time not resorting to humanist measures in an attempt to relax.</p>
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		<title>By: communicatrix</title>
		<link>http://www.melodiesinmarketing.com/2008/03/23/avenir/comment-page-1/#comment-213</link>
		<dc:creator>communicatrix</dc:creator>
		<pubDate>Mon, 24 Mar 2008 18:20:58 +0000</pubDate>
		<guid isPermaLink="false">http://vellandi.wordpress.com/?p=170#comment-213</guid>
		<description>By remarkable (or not) coincidence, I&#039;ve found myself turning to Avenir on the past three heavy-type jobs.

Great minds, or just fellow obsessives?</description>
		<content:encoded><![CDATA[<p>By remarkable (or not) coincidence, I&#8217;ve found myself turning to Avenir on the past three heavy-type jobs.</p>
<p>Great minds, or just fellow obsessives?</p>
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