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	<title>Comments on: Death Of A Noble Tailor</title>
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	<link>http://www.melodiesinmarketing.com/2008/05/04/death-of-a-noble-tailor/</link>
	<description>Ethical and Delightful Design for Communications, Products, and Services</description>
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		<title>By: Vert Brands &#187; Blog Archive &#187; Greening the Fashion Industry</title>
		<link>http://www.melodiesinmarketing.com/2008/05/04/death-of-a-noble-tailor/comment-page-1/#comment-254</link>
		<dc:creator>Vert Brands &#187; Blog Archive &#187; Greening the Fashion Industry</dc:creator>
		<pubDate>Thu, 22 May 2008 23:33:25 +0000</pubDate>
		<guid isPermaLink="false">http://vellandi.wordpress.com/2008/05/04/death-of-a-noble-tailor/#comment-254</guid>
		<description>[...] has been a lot of discussion surrounding this month&#8217;s announcement that eco-friendly retailer Nau would be closing its doors. This got us thinking here at Vert, about the sustainable, green trend we [...]</description>
		<content:encoded><![CDATA[<p>[...] has been a lot of discussion surrounding this month&#8217;s announcement that eco-friendly retailer Nau would be closing its doors. This got us thinking here at Vert, about the sustainable, green trend we [...]</p>
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		<title>By: Mario Vellandi</title>
		<link>http://www.melodiesinmarketing.com/2008/05/04/death-of-a-noble-tailor/comment-page-1/#comment-255</link>
		<dc:creator>Mario Vellandi</dc:creator>
		<pubDate>Thu, 08 May 2008 17:48:28 +0000</pubDate>
		<guid isPermaLink="false">http://vellandi.wordpress.com/2008/05/04/death-of-a-noble-tailor/#comment-255</guid>
		<description>Aw man, I definitely hear the moral capitalist in some of your writing and it&#039;s so cool :D

I can&#039;t really cast any judgment on them without data. Had thought about speculating on potential woes that befell them, or circumstances that contributed. I would really like to learn more down the road, and get a balanced HBR-style case study analysis.

Being that this is now the comment section, I will proceed.

Upon scanning their styles, SKUs, and price points, it appeared to me that many items lacked the fashionability to justify their premium retail prices.  In the seminar I attended, it was noted that their fabrics alone were 15-20% more expensive than competitors. With a higher COGS (Cost of Goods Sold), it becomes imperative to have very lean operations. I suspect that was very much the case, because my impression was operationally efficiency as a top priority.

This then makes me wonder about their sales and cash flow; obviously very proprietary information. What would their quick or acid test ratio look like? An additional consideration, and the one Nau points to, is funding. Here, we&#039;re looking at debt and equity. Do we have enough to operate? How does the path to profitability look? Where are the owners&#039; limits and conditions upon which they decide to dissolve the firm, whatever the financial situation?

That last question is morally important because a firm should let itself die responsibly, without causing extended injury and pain on its stakeholders and publics. That&#039;s enlightened selfishness. To pull the trigger at the right time, for everyone&#039;s best interests. Profitability is important for all the reasons you pointed out Cam.</description>
		<content:encoded><![CDATA[<p>Aw man, I definitely hear the moral capitalist in some of your writing and it&#8217;s so cool <img src='http://www.melodiesinmarketing.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>I can&#8217;t really cast any judgment on them without data. Had thought about speculating on potential woes that befell them, or circumstances that contributed. I would really like to learn more down the road, and get a balanced HBR-style case study analysis.</p>
<p>Being that this is now the comment section, I will proceed.</p>
<p>Upon scanning their styles, SKUs, and price points, it appeared to me that many items lacked the fashionability to justify their premium retail prices.  In the seminar I attended, it was noted that their fabrics alone were 15-20% more expensive than competitors. With a higher COGS (Cost of Goods Sold), it becomes imperative to have very lean operations. I suspect that was very much the case, because my impression was operationally efficiency as a top priority.</p>
<p>This then makes me wonder about their sales and cash flow; obviously very proprietary information. What would their quick or acid test ratio look like? An additional consideration, and the one Nau points to, is funding. Here, we&#8217;re looking at debt and equity. Do we have enough to operate? How does the path to profitability look? Where are the owners&#8217; limits and conditions upon which they decide to dissolve the firm, whatever the financial situation?</p>
<p>That last question is morally important because a firm should let itself die responsibly, without causing extended injury and pain on its stakeholders and publics. That&#8217;s enlightened selfishness. To pull the trigger at the right time, for everyone&#8217;s best interests. Profitability is important for all the reasons you pointed out Cam.</p>
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		<title>By: Cam Beck</title>
		<link>http://www.melodiesinmarketing.com/2008/05/04/death-of-a-noble-tailor/comment-page-1/#comment-256</link>
		<dc:creator>Cam Beck</dc:creator>
		<pubDate>Thu, 08 May 2008 16:50:51 +0000</pubDate>
		<guid isPermaLink="false">http://vellandi.wordpress.com/2008/05/04/death-of-a-noble-tailor/#comment-256</guid>
		<description>If they were not able to continue their business, perhaps they need to rethink their understanding of the words &quot;sustainable&quot; and &quot;responsible.&quot;

Businesses, no matter how well intentioned, are inherently immoral if they are not profitable. This cannot be lost in the equation of being otherwise eco-friendly.

Being profitable allows a business to hire employees. To reduce poverty. To reduce the financial burden of aging by providing a steady and reliable stream of income to future and current (if a public company) retirees.

No need to worry, though. It won&#039;t be long before someone comes to take the empty space they left in the marketplace. Their failure can be someone else&#039;s lesson.</description>
		<content:encoded><![CDATA[<p>If they were not able to continue their business, perhaps they need to rethink their understanding of the words &#8220;sustainable&#8221; and &#8220;responsible.&#8221;</p>
<p>Businesses, no matter how well intentioned, are inherently immoral if they are not profitable. This cannot be lost in the equation of being otherwise eco-friendly.</p>
<p>Being profitable allows a business to hire employees. To reduce poverty. To reduce the financial burden of aging by providing a steady and reliable stream of income to future and current (if a public company) retirees.</p>
<p>No need to worry, though. It won&#8217;t be long before someone comes to take the empty space they left in the marketplace. Their failure can be someone else&#8217;s lesson.</p>
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