Last Friday, I had the pleasure of attending a conference hosted by UCLA covering a variety of business topics related to sustainability, corporate social responsibility, and ‘green’. This panel looks at how marketing executives are devising strategies for shaping and managing their brands’ eco-friendly profiles.
I videotaped the ‘Green Marketing Strategies’ session, and broke up the hour discussion into 8 segments for the viewing pleasure at your pace and interests:
[Video Link for Email/Other Subscribers]
Moderator:
Beverly Macy, Managing Partner/Co-Founder, Y & M Partners, LLC
Panelists (from left to right):
Joe Hartnett, Principal Consultant, Hartnett & Associates
Brenda Lynch, Senior Vice President, Rogers Group
Barbara Manconi, President & CEO and Founder, VERT Brands
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{ 1 comment… read it below or add one }
Absolutely fabulous conference. Are there more videos from the conference or any materials that I could look at? I live in Los Angeles and would be interested in courses or seminars related to Green Marketing, Building and Sports. Suggestions would be great.
Sincerely,
Ian McKee
iancmckee@mac.com