Diane MacEachern - Big Green Purse June 16, 2008
Date: June 3, 2008
Location: Sustainable Brands 08 - Monterey, California
Organizer: Sustainable Life Media, Business & Industry News for Sustainability
Introducer: Anya Kamenetz - Staff Writer, Fast Company
Speakers: Diane MacEachern - Founder & Author, BigGreenPurse.com
Summary:
In this presentation, Diane discusses the power of women in purchasing decisions (80% of all consumer goods); challenges women face in transitioning to a green lifestyle given time/budget constraints and ongoing confusion on what’s healthy and safe; and how they can at various levels of society affect the positive future we seek to attain. Additionally, this presentation discusses common mistakes marketers make in “selling” sustainability to women and how to employ straightforward messaging and marketing strategies to increase acceptance of green goods.
Additional Resources:
- Visit Diane’s blog.
- Check out her book Big Green Purse on Amazon.
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