Melodies in Marketing

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{UPDATE 7/15: Due to some recent concerns on a few of these videos, unfortunately every one except #2 and #32 will be temporarily removed. We live in the social media age and for a topic this important, I hope all these videos can be made publicly available for the educational community. Please leave a comment if you’d like to know when they’re available again. Merci mes belle Amis…}

A 10-Minute Highlight video of some sessions I filmed at a great conference I attended in early June: Sustainable Brands 08. All of these videos cover topics in marketing communications, product development, operations, human resources, and management. The camera may not be always perfect, but I tried my best to get the best audio and sharpest resolution. Rollover a link for a quick abstract. On each individual page, there is descriptive information below the video about the speaker(s), the presentation’s summary and analysis, and additionally related articles and resources for further learning.

If someone you know may benefit from the incredible educational value of these sessions, please send them a link to this page or one of the videos below. They are under a Creative Commons Attribution Non-Commercial license, and may be downloaded and redistributed as appropriate. If you’d like to learn more about the process involved in producing & distributing video through online social media, please send me an email at: mvellandi [at] yahoo.com . ~ Adieu

{UPDATE: Thanks to the Universities that have taken interest in these video case studies. I hope they serve essential value to educators and students interested in responsible & ethical approaches to sustainability}

1. SMaRT Sustainable Product Standard (Special Event)
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2. Environmental Defense Fund - Beth Trask
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3. California EPA - Leonard Robinson
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4. Clean Tech Investment - Bob O’Connor, Wilson Sonsini, Goodrich and Rosati
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5. CleanFish - Tim O’Shea
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6. Brown-Forman (Alcohol) - Rob Kaplan
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7. Green Marketing - Jacquelyn Ottoman
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8. Dow Chemical - Julie Fasone Holder
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9. Clorox Co - Bill Morrissey
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10. PANEL: Consumer Green Brand Perceptions for 2008
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11. Keen Footwear - Bobbie Parisi
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12. Seventh Generation - Jeffrey Hollender
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13. PANEL: Designers Accord (summarized for conciseness)
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14. World of Good / Ebay - Robert Chatwani and Priya Haji
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15. PANEL: Environmental Labeling
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16. Big Green Purse - Diane MacEachern
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17. PANEL: The New Social Ethic, Making Sustainability Personal
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18. Climate Change Film Producer - Patrick Gregston
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19. Method Products - Eric Ryan
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20. Yahoo for Good - Erin Carlson
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21. New Belgium Brewery - Greg Owsley
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22. PANEL: On the Path to Carbon Neutrality
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23. PANEL: Establishing Credibility, Avoiding Greenwash
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24. Blogosphere Green Consumer Insights - Janet Eden-Harris and Averill Doering, Umbria
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25. PANEL: The Greening of Traditional Media
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26. Design for the Other 90%
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27. Fabien Cousteau - Undersea Adventures & State of the Ocean
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28. The Future of Sustainability - Mark Lee, SustainAbility
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29. PANEL: Building a Sustainable Brand at Gap Inc
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30. Hewlett-Packard, Printing & Imaging Division - Michelle Price
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31. PANEL: Innovations in Sustainable Packaging
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32. John Edson - Sustainable Product Design
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