Importance of Culture & Spirituality in Developing Nations {Article}

This 1st paper in a series of five, by Business for Social Responsibility, highlights how considering the spiritual practices of countries where a business operates – and how those practices influence society’s expectations of a responsible company — can influence the firm’s reputation and long term success in those places. Case studies and inside looks into 4 countries are given, including: China, India, South Africa, and Brazil.