Comments on: The Real Issues on Bottled Water & Sustainability http://www.melodiesinmarketing.com/2008/08/10/on-bottled-water/ Authentic Green Marketing & Sustainable Product Development Sat, 13 Mar 2010 23:54:31 +0000 http://wordpress.org/?v=abc hourly 1 By: Dave MacDonald http://www.melodiesinmarketing.com/2008/08/10/on-bottled-water/comment-page-1/#comment-3129 Dave MacDonald Mon, 11 Aug 2008 15:24:02 +0000 http://www.melodiesinmarketing.com/?p=247#comment-3129 It's an interesting business problem for the category leaders but I really like where Brita has gone. For $7 you can buy a Nalgene bottle with some Crystal Light packets inside as part of their filterforgood.com program. I was drinking a case of water ($4) and two 2.5 gallon jugs of water ($6) every two weeks because my tap water tastes terrible. The Brita pitcher and the Nalgene bottle cost just under $40. So over time it makes economic and environmental sense - and I don't have a lug home 10 lbs worth of water every time I shop. It’s an interesting business problem for the category leaders but I really like where Brita has gone. For $7 you can buy a Nalgene bottle with some Crystal Light packets inside as part of their filterforgood.com program.

I was drinking a case of water ($4) and two 2.5 gallon jugs of water ($6) every two weeks because my tap water tastes terrible. The Brita pitcher and the Nalgene bottle cost just under $40. So over time it makes economic and environmental sense - and I don’t have a lug home 10 lbs worth of water every time I shop.

]]> By: Mary Hunt http://www.melodiesinmarketing.com/2008/08/10/on-bottled-water/comment-page-1/#comment-3117 Mary Hunt Sun, 10 Aug 2008 21:42:25 +0000 http://www.melodiesinmarketing.com/?p=247#comment-3117 tap water. I prefer to pay for my water once. tap water. I prefer to pay for my water once.

]]>