Melodies in Marketing

Authentic Green Marketing & Sustainable Product Development

Getting SMaRT about Sustainable Products September 27, 2008

Filed under: New Product Development, Sustainability — Mario Vellandi @ 6:13 pm

[Video Link for Email/Other Subscribers - 41min]

TreePeople hosted the June 25, 2008 event for over 60 architects, designers and others interested in sustainable design.

Mike Italiano, CEO of the Institute for Market Transformation to Sustainability is introduced by Ginny Dyson, the Sustainability / LEED Manager for DMJM H&N.

Mike provides an overview of Sustainable Standards at large, SMaRT’s history, and why the concensus process for standard approval takes so long.

He also covers Life Cycle Assessments, why they are necessary and the criteria components for the standard. In later videos, you’ll hear first person experiences as to why these components are valued for Sustainable purchasing and design.

Here’s the Questions & Answers Segment:

For more info, please visit: http://mts.sustainableproducts.com
or the blog at: http://www.sustainableproductsblog.com

 

Green News Roundup September 26, 2008

Filed under: Corporate Social Responsibility, Innovation, Sustainability — Mario Vellandi @ 5:44 pm

GAO Report Says the EPA isn’t Curbing E-Waste Exports - The U.S. Government Accountability Office claimed in a study that stateside electronics recycling isn’t happening as being officially reported, and that serious human health and air/water quality effects are being burdened on developing countries.
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The Largest Challenges to Creating Greener Products: According to a report by the Aberdeen Group, the top five challenges are “the high cost of developing new technologies, differing regulations around the world, difficulty measuring the ROI on green products, problems understanding the application of regulations, and the new, large capital manufacturing investments required to handle greener materials and greener investments.”
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Are Consumer Commitments to Green Products Waning? - An annual report, Going Green, indicates that while Americans continue to care about social and environmental responsibility, their willingness to pay more for green products is decreasing.
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U.K. Supermarket Retailer Sainsbury’s Uses Home Compostable Packaging - To be tested in 40 stores, the decision was to use this type of material over biodegradable options. The latter really only breaks down in industrial composting environments where the temperatures are high enough. But let’s face it, most all of this is going to be landfilled anyway.
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New Bioplastics Council Established by American Plastics Companies - Their mission is to: educate the plastics industry, government and value chain; articulate clear and consistent descriptions of the different bioplastics options; and provide strategic advice while promoting harmonization of environmental policies.
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U.K. Group Identifies Four Barriers to Recycling - Following a survey, the Waste and Resources Action Programme indicated these as follows: Physical, when collections are unsuitable, unreliable; Behavioural, if people are too busy; Lack of Knowledge of what can be recycled; and Attitudes and Perceptions towards the act of recycling.
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IFC Partners with Global Reporting Initiative on 12 Month Project - The International Finance Corporation, a division of the World Bank, is partnering on a research and consultation project to help private enterprises worldwide create new opportunities for women, adopt best practices in sustainability reporting, and improve their bottom lines.
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Five Sustainable Branding Principles - Produced by CSR Wire, these are as follows: Integration - Aligning Promise with Practice; Co-Ownership - Leveraging Stakeholders to Create Value; Triple Value Proposition - Deliver Practical, Social, and Tribal Benefits; Inside Out - Sharing an Authentic Brand Story; and Empowering - Realizing our Best Selves and Society. See the article for detailed information.
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Seventh Generation’s “Show the World What’s Inside” Campaign - The home and personal care products manufacturer launched a campaign consisting “of a heavy digital push that uses banner ads and a microsite, www.showwhatsinside.com, allowing users to show whats inside of them and provides important tools to take action.”
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FDA Releases Guidelines for GMO Products - This Washington Post article elaborates further, but indicates a much stronger stance on animals than on plants and microorganisms.
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Is Carbon Labeling on Products of Value to Shoppers? - Likely not. While indeed it can indicate the amount of energy required to produce it, we must question one if an accurate thorough supply chain assessment was taken. But more importantly, do customers care about climate change in regards to products? My opinion is no. They’ll think more about personal health and recyclability, then social responsibility, then lastly energy impact.
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Hazardous Substances Still an Important Input for Most Industries - Part II of Marla Cone’s LA Times series further examines the current state of toxic chemical prevalence throughout most industries, and how green chemistry is being adopted at a slow pace.
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Research Going to Study Appropriate Crops for a Changing World - The Global Crop Diversity Trust is funding researchers in 15 developing countries. “Crops from banana to sweet potato will be screened to identify material that plant breeders can use to produce varieties adapted to conditions associated with climate change.”
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How Is Paper Recycled? - This PDF article by the Technical Association for the Worldwide Pulp, Paper and Converting Industry, gives a pretty good understanding of the process.
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Green Office Leasing Explained - Ellen Sinrich explains how a property managers and leasees should work together and the primary areas to be addressed in an office lease.
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Xerox and its Eco-Paper Labeling Program - So the big electronics manufacturers all have private-label papers to sell. Sustainable Life Media gives the lowdown on Xerox’s program to explain how its various papers are eco-friendly.
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The Advertising Industry & Sustainability - Diana Verde Nieto of Clownfish, describes in this article the nature of material waste in advertising and how the industry is adapting.
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Biodegradable and Compostable Packaging Discussion - Whoah, this topic and the commentators sure show that alternative plastics aren’t a panacea in themselves. Give it a read (I promise it’s short). Or you can just read the summary.
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Scientist Claims Aviation and Shipping Industry Must Reduce, Not Offset, Carbon Emissions - The Guardian reports how a climate scientist say that allowing the transportation industry to simply offset its emissions is unacceptable to meet future goals.
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ISO Standard for Social Responsibility Coming Soon - It’s been in development since Fall 05 and may be available by 2010.
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Au Revoir!

 

Print Labels & Sustainability - Jeff Morrow September 24, 2008

Filed under: Marketing, Sustainability, Video — Mario Vellandi @ 5:02 pm

[Video Link for Email/Other Subscribers]

Jeff Morrow is from Label Impressions Inc., a leading green printing company from Orange County, California that specializes in product labels and seals.

In August I had visited their facilities and took special note of their lean manufacturing processes, compliance with FSC procedural guidelines for paper handling, and how waste is collected and discarded. One aspect of waste that Jeff described as unsustainable was the plastic film waste for which there was no means to close the loop; it’s just tossed out and ends up in a landfill.

In this interview, Jeff describes his company’s background and activities, while elaborating on the nature of label printing and sustainability concerns, among other topics. Their FiberStone rock paper is especially interesting since it’s made of 80% calcium carbonate and 20% plastic. It’s not a perfect alternative to paper but the carbon and water footprint are much lower.

To learn more about Label Impressions, you can visit them online at:
http://www.labelimpressions.com/

 

Digital Dumping in Africa September 23, 2008

Filed under: Sustainability — Mario Vellandi @ 1:14 am

[Video Link for Email/Other Subscribers - 2.5min]

This video by Basel Action Network, describes computer waste being shipped to and discarded in Africa is a sure sign of the urgent need for closed-loop recycling. Can you imagine this happening in within your area? To allow some developing country to take care of this product and systems design problem that bears significant ecological and air polluting effects, is simply unethical.

For additional insight, please visit the following article by National Geographic:

High-Tech Trash: Will your discarded TV end up in a ditch in Ghana?

 

The 12 Principles of Green Chemistry September 21, 2008

Filed under: Design, Sustainability — Mario Vellandi @ 1:14 pm

Green chemistry is the design of chemical products and processes that reduce or eliminate the use and generation of hazardous substances. These principles were first published in the 1998 book “Green Chemistry: Theory & Practice,” by Paul T. Anastas and John C. Warner, as a means to make the concepts of green chemistry accessible to the scientific community.

  • Prevention
    It is better to prevent waste than to treat or clean up waste after it has been created.
  • Atom Economy
    Synthetic methods should be designed to maximize the incorporation of all materials used in the process into the final product.
  • Less Hazardous Chemical Syntheses
    Wherever practicable, synthetic methods should be designed to use and generate substances that possess little or no toxicity to human health and the environment.
  • Designing Safer Chemicals
    Chemical products should be designed to effect their desired function while minimizing their toxicity.
  • Safer Solvents and Auxiliaries
    The use of auxiliary substances (such as solvents and separation agents) should be made unnecessary wherever possible and innocuous when used.
  • Design for Energy Efficiency
    Energy requirements of chemical processes should be recognized for their environmental and economic impacts and should be minimized. If possible, synthetic methods should be conducted at ambient temperature and pressure.
  • Use of Renewable Feedstocks
    A raw material or feedstock should be renewable rather than depleting whenever technically and economically practicable.
  • Reduce Derivatives
    Unnecessary derivatization (use of blocking groups, protection-deprotection, temporary modification of physical-chemical processes) should be minimized or avoided if possible, because such steps require additional reagents and can generate waste.
  • Catalysis
    Catalytic reagents (as selective as possible) are superior to stoichiometric reagents.
  • Design for Degradation
    Chemical products should be designed so that at the end of their function they break down into innocuous degradation products and do not persist in the environment.
  • Real-time Analysis for Pollution Prevention
    Analytical methodologies need to be further developed to allow for real-time, in-process monitoring and control prior to the formation of hazardous substances.
  • Inherently Safer Chemistry for Accident Prevention
    Substances and the form of a substance used in a chemical process should be chosen to minimize the potential for chemical accidents, including releases, explosions, and fires.

SOURCE: American Chemical Society’s Green Chemistry Institute

See Also:

 

Is Bisphenol-A Safe or Not? September 20, 2008

Filed under: Sustainability — Mario Vellandi @ 4:22 pm

Bisphenol-A is a highly contentious but widely chemical used in the production of plastics, particularly polycarbonates (U.S. Number-7). Secondly, it’s often used to make epoxy resins which are used as coatings on the inside of most food and beverage cans. While traces of it have been detected in most humans, the concern is primarily about the long term, low-dose health effects. Various studies have been performed on animals, and some research attempts to link BPA exposure to serious illnesses and developmental disorders. The problem arises when BPA leaches from the plastic in which it’s bound. This can happen through polycarbonate exposure to heat and harsh chemicals and abrasives used as cleaning agents. For this reason, the single largest recommendation to the public has been to treat polycarbonates with care, or avoid them altogether.

Because the chemical industry supplies so much of it for various applications, their trade association The American Chemistry Council, has been very vocal and influential in the U.S. Food and Drug Administration’s continuous examination of it. So much so, that various parties have loudly complained that the FDA is limiting it’s evaluation inputs to only those that favor benign conclusions, while dismissing research that claims otherwise as conducted by the National Toxicology program (a division of the U.S. National Institutes of Health), leading American universities like Yale and Tufte, and the Journal of the American Medical Association.

A lot is at stake here for various parties in the supply chain of affiliated suppliers and manufacturers across industries, hence the defense. In August, the FDA claimed BPA was safe but due to the loud concerns, said that it would readress the topic in mid September. Well, that day came on Sept. 16th and the conclusion as indicated by Laura Tarantino of the office of food additive safety, was as follows:

“Right now, our tentative conclusion is that it’s safe, so we’re not recommending any change in habits, [but] there are a number of things people can do to lower their exposure.”

The public recommendation was to avoid heating polycarbonate containers, so as to avoid BPA leaching. Although not particularly addressed, this recommendation applies especially for baby bottles. A lobby called the Environmental Working Group has been the most staunch opponent of BPA and has heavily pushed the baby-related health concern by pointing out the increased uptake of BPA among infants and young children in studies by the Centers for Disease Control and the National Toxicology program. While this has been generally agreed to be true, the contentious issue is how much is considered to be ’safe’.

As public knowledge over the health concerns surrounding BPA has increased in the last year, sales of glass and BPA-free plastic baby bottles have skyrocketed. The public demand and concern has been large enough that some retailers have stopped purchasing polycarbonate baby bottles altogether, in order to both protect their public image and shopper interests. Canada has already banned baby bottles with BPA until further notice.

So expect further discussion and dissent on this topic in the months and perhaps years to come. Even if BPA isn’t officially banned, one must look at what the FDA’s recent recommendations do imply. Does this mean polycarbonates should have a warning label?

From a marketing standpoint, it serves as an interesting example of where human health concerns and an increasingly informed public can stir up innovation. One example of this is the Adiri Natural Nurser baby bottle. Secondly, although unrelated to plastics, is the area of household cleaners. Companies like Seventh Generation, Earth Friendly Products, and Clorox Green Works are capitalizing by making products safer to begin with, so warning labels and preventative measures taken by customers aren’t necessarily needed. That is an inherent advantage in customer usability (another product benefit), and one that will become increasingly important as green chemistry will allow for new innovative materials and products across industries.

For more information on BPA, please visit:

Other Related Articles:

 

Green News Roundup September 18, 2008

Filed under: Corporate Social Responsibility, Design, Innovation, Marketing, Sustainability — Mario Vellandi @ 4:19 pm

ConsumerReports Claims EnergyStar Standards are Weak - After testing several manufacturer appliances certified under the U.S. EPA program, the magazine’s investigation found many had used more energy under normal use than the standard’s requirements. In response, the EPA said the article was misleading.
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Autodesk to Provide Environmental Software Tools - In a partnership with Sustainable Minds, the famous CAD software company will give customers the opportunity to analyze some life cycle aspects of design projects.
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Kraft Sponsors Packaging Collection Program for Terracycle - Interesting play of pseudo cause-related marketing.
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Office Depot Rewards Customers with Electronics Take-Back Program - In partnership with an electronics recycler, the U.S. office retailer allows customers to bring in a variety of small to medium sized products in exchange for gift card points. SLM further explains the background and vision in this compilation of articles.
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