Comments on: Interview with Wal-Mart’s Sustainability Director http://www.melodiesinmarketing.com/2008/09/08/interview-with-walmart-sustainability-director/ Authentic Green Marketing & Sustainable Product Development Sat, 13 Mar 2010 23:54:31 +0000 http://wordpress.org/?v=abc hourly 1 By: Mario Vellandi http://www.melodiesinmarketing.com/2008/09/08/interview-with-walmart-sustainability-director/comment-page-1/#comment-7187 Mario Vellandi Mon, 12 Jan 2009 22:10:18 +0000 http://www.melodiesinmarketing.com/?p=271#comment-7187 Thanks Michael! We appreciate your firm's work Thanks Michael! We appreciate your firm’s work

]]> By: Michael Owens http://www.melodiesinmarketing.com/2008/09/08/interview-with-walmart-sustainability-director/comment-page-1/#comment-7186 Michael Owens Mon, 12 Jan 2009 22:00:47 +0000 http://www.melodiesinmarketing.com/?p=271#comment-7186 The interviews from the Sustainable Operations Summit have been relocated to Vimeo as Brightcove is now somewhat defunct. You can find the Wal-Mart interview along with many more at the following site: http://vimeo.com/craigmichaelsinc/videos The interviews from the Sustainable Operations Summit have been relocated to Vimeo as Brightcove is now somewhat defunct.

You can find the Wal-Mart interview along with many more at the following site:

http://vimeo.com/craigmichaelsinc/videos

]]> By: Mario Vellandi http://www.melodiesinmarketing.com/2008/09/08/interview-with-walmart-sustainability-director/comment-page-1/#comment-3777 Mario Vellandi Wed, 10 Sep 2008 18:57:12 +0000 http://www.melodiesinmarketing.com/?p=271#comment-3777 Thanks Paula for sharing. We oftentimes are presented with an end result, without the details of what went into it. What criteria went into the decision, were certain parties favored, what weights did cost and environmental/health concern play, what was the payback period for a project, was the project funding and expected completion dates realistic? In the end, glitz and gloss may emerge but one must ask what compromises were made. That question is the essence of challenging our business and society to move beyond the cost and functional factors alone. Thanks Paula for sharing.

We oftentimes are presented with an end result, without the details of what went into it. What criteria went into the decision, were certain parties favored, what weights did cost and environmental/health concern play, what was the payback period for a project, was the project funding and expected completion dates realistic?

In the end, glitz and gloss may emerge but one must ask what compromises were made. That question is the essence of challenging our business and society to move beyond the cost and functional factors alone.

]]> By: Paula Thornton http://www.melodiesinmarketing.com/2008/09/08/interview-with-walmart-sustainability-director/comment-page-1/#comment-3763 Paula Thornton Wed, 10 Sep 2008 05:05:27 +0000 http://www.melodiesinmarketing.com/?p=271#comment-3763 It's unfortunate that a lot of the detail that exists is not shared. I feel fortunate that for a period of time after the dot.flops I switched industries to gain experience in commercial building (a fascinating industry). I actually worked for the commercial landscaping company that was awarded the $1MIL contract for the unique landscaping that was put into the McKinney, TX store. For all of the details I saw and was fascinated with, there was the earlier side of the story that I lacked (why certain product decisions were made and what the hopes were for performance or some other contribution/gain). These are critical stories that could/should be told, almost on an ongoing basis (updates over time as to what else has been learned). It’s unfortunate that a lot of the detail that exists is not shared. I feel fortunate that for a period of time after the dot.flops I switched industries to gain experience in commercial building (a fascinating industry). I actually worked for the commercial landscaping company that was awarded the $1MIL contract for the unique landscaping that was put into the McKinney, TX store. For all of the details I saw and was fascinated with, there was the earlier side of the story that I lacked (why certain product decisions were made and what the hopes were for performance or some other contribution/gain). These are critical stories that could/should be told, almost on an ongoing basis (updates over time as to what else has been learned).

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