Melodies in Marketing

[Video Link for Email/Other Subscribers]

Jeff Morrow is from Label Impressions Inc., a leading green printing company from Orange County, California that specializes in product labels and seals.

In August I had visited their facilities and took special note of their lean manufacturing processes, compliance with FSC procedural guidelines for paper handling, and how waste is collected and discarded. One aspect of waste that Jeff described as unsustainable was the plastic film waste for which there was no means to close the loop; it’s just tossed out and ends up in a landfill.

In this interview, Jeff describes his company’s background and activities, while elaborating on the nature of label printing and sustainability concerns, among other topics. Their FiberStone rock paper is especially interesting since it’s made of 80% calcium carbonate and 20% plastic. It’s not a perfect alternative to paper but the carbon and water footprint are much lower.

To learn more about Label Impressions, you can visit them online at:
http://www.labelimpressions.com/

Share with: