Melodies in Marketing

Authentic Green Marketing & Sustainable Product Development

Getting SMaRT about Sustainable Products September 27, 2008

Filed under: New Product Development, Sustainability — Mario Vellandi @ 6:13 pm

[Video Link for Email/Other Subscribers - 41min]

TreePeople hosted the June 25, 2008 event for over 60 architects, designers and others interested in sustainable design.

Mike Italiano, CEO of the Institute for Market Transformation to Sustainability is introduced by Ginny Dyson, the Sustainability / LEED Manager for DMJM H&N.

Mike provides an overview of Sustainable Standards at large, SMaRT’s history, and why the concensus process for standard approval takes so long.

He also covers Life Cycle Assessments, why they are necessary and the criteria components for the standard. In later videos, you’ll hear first person experiences as to why these components are valued for Sustainable purchasing and design.

Here’s the Questions & Answers Segment:

For more info, please visit: http://mts.sustainableproducts.com
or the blog at: http://www.sustainableproductsblog.com

 

2 Responses to “Getting SMaRT about Sustainable Products”

  1. John Marshall Roberts Says:

    Hey…I was at that event and I never signed a video release! On top of that, your blog used the same title I used on my SLM article!! I’m hurt, man. Very hurt.

    :)

    Nice post, actually. I had no idea that they were taping the event. I would’ve fixed my hair.

  2. Mario Vellandi Says:

    Oh did I really use the same title? I was just using the one Mary had provided me.

    You’re hair’s always a little ruffly; use some gel :)

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