[Video Link for Email/Other Subscribers - 73min]
Held at the Commonwealth Club in San Francisco on Sept. 17th, this branding and communications workshop includes Kinley Walsh Lawlor from the Gap Inc., the Center for Responsible Business at UC Berkeley, Chris Guenther from strategy consultancy SustainAbility, Ralph Bemporad from branding agency BBMG, and moderated by Jurriaan Kamp from Ode Magazine.
While the “Tools” button on the player should give you chapter bookmarks, the links don’t seem to work in my browser. So here’s a quick breakdown with time:
1) History of Sustainability – 00:17
2) Panel Introductions – 08:32
3) CSR and Brand Strategy – 10:19
4) Sustainability and Brand Linked – 11:53
5) Authenticity and Transparency – 13:13
6) Branding as Being – 13:57
7) Economic Downturn Effects on Sustainability – 15:50
Long Term Strategy – 21:12
9) Scale – 22:55
10) How to Start Sustainability in Large Companies – 27:20
11) Necessity of Branding – 30:26
12) CSR at Gap Inc. – 34:23
13) Life Cycle of Products – 40:05
14) Sustainable Design – 42:59
15) Banana Republic Sustainable Collection – 44:35
16) Q&A – 53:12
{ 2 comments… read them below or add one }
Mario,
I like what I have been seeing here for the past few months. I often run into those wondering who is offering marketing services in the sustainable areas. I do but only to businesses. How about a post that tells your readers how you meet their sustainable wants and needs? Not an ad but a post that helps us better understand how sustainability is marketed and communicated by for-profit businesses.
Sounds like a good idea, I’ll look into it