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What I particularly like about this company is its approach to turning the business of recyclable waste management on its head. Currently all curbside recyclables are hauled away for a fee, yet RecycleBank gives you merchandise credits for selected retailers. Nice! But while that may be a nifty business model I could ravenously chat away about, expounding on how the incentive approach is a great way for people to improve their garbage sortation habits, I prefer to talk about the multimedia below.
Never before have I seen such a sophisticated use of flash. The movie below has 8 scenes with playhead bookmarks within each, an embedding option, and scene/movie download capability for multiple devices. Now to be honest, I believe allowing people to download the presentation for iPod and PSP is just superfluous waste that RecycleBank shouldn’t have paid for. Sure there’s utility, but it’s novel and not of useful, long-term value. If this was a music video, I’d understand, which this application as a template is probably best used for. This particular use is best for education and sharing.
There’s a couple features left to be desired from a marketing perspective:
Send to Friend / Email
The best way to allow others to promote your content without hassle. Blog and social media embedding is nice, but more technically complicated.
Website Link
In great sales presentations, many people don’t need to listen to the rest of your pitch - they’re already sold. In person, they can interrupt and ask to be taken to the next step. But online they don’t have that option unless you give it to them. The folly of this particular multimedia is that there’s no quick link to RecycleBank’s website. It’s hidden as an in-movie link at the end of the last scene. Look at many embeddable multimedia objects however, and somewhere you’ll see a link back to the host company’s website, or the client’s homepage therein.
With that said, enjoy the show! The animation is great.
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