[Note to RSS feed readers: Somehow the wrong video may show up - please visit site to watch]
Another superstar brand in the green/good business field is Stonyfield Farm, a yogurt manufacturer in New Hampshire. According to Wikipedia, they started out as an organic farming school in 1983 and today is the number one organic yogurt brand, and third overall in the U.S. Its Profits for the Planet program gives 10% of profits to environmental causes.
Gary Hirshberg is their CEO who last year wrote the book “How to Make Money and Save the World”. In this video from Fora.tv, Gary talks on a variety of subjects which I’ve broken down by their time markers. Unfortunately, Fora only gives embeds the first 25 min, so you might want to check out the entire program - which is cool by the way since the chapter links move the playhead right to the marker.
| Environmental Awakening - 2:19 Starting Stonyfield - 6:58 Commerce as the Solution - 10:26 Green Tactics - 4:56 Attracting Customers - 20:29 Power of Consumer Demand - 27:08 |
Q1 Climate Counts - 31:30 Q2 Greenwashing - 38:06 Q3 How Green Affects Healthcare - 43:30 Q4 Responsibility to Shareholders - 46:40 Q5 Longterm Views - 54:10 Q6 Legislating Green Practices - 57:40 Q7 Corporate Values - 59:15 Q8 Organics at Dow Chemical - 1:06:00 |
Upon noticing that you’ve come back to my blog or have visited multiple pages, can I say one thing? YOU ROCK!
Remember to leave a comment and let your voice be heard! People love ‘em, I can’t be the only one talking…Conversation is where the magic is.
