Recyclable Packaging Ranks Highest With Consumers (Brandweek)
Following a referenced 1,600 person interview, people ranked the following packaging features in order of importance:
- Being recyclable via placement in curbside bins
- Biodegradability
- Minimal packaging
- Recycled content
- Refillable containers
- Alternative reuse containers
- Compostable
The authors point out, as I agree, that it’s interesting minimal packaging and recycled content were lower ranked, even though these two activities end up producing less material and use fewer virgin materials to begin with.
Upon noticing that you’ve come back to my blog or have visited multiple pages, can I say one thing? YOU ROCK!
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Great post! I find these topics so interesting. Thanks for commenting on my colleague Andrea’s blog on From Edison’s Desk. I found your blog via your comment and I’ll definitely be checking it out more often!
Well thanks for stopping by Katelyn!