SC Johnson Leads on Product Ingredient
Following an industry trend in communicating product ingredients among consumer product manufacturers, SC Johnson has launched WhatsInsideSCJohnson.com. Last month, I did an informal study of how the major brands performed regarding ingredient communications, and it now appears that SC Johnson may be leading the pack ahead of Clorox. See the press release above for more detailed info on their unique approach; note that they’re also telling the story of how they’re addressing phthalates to address a specific consumer concern.