Sustainability in 2009: Top 5 Trends
From the FD Element advertising agency specializing in sustainability and advocacy, here’s their top five:
- Closer tie between Green Marketing and Overall Brand Image
Environmental and social responsibility initiatives will be further tied into overall brand communications. - Increased Attention to Audience and Customer Engagement
Communications and will move from reports and website subsections, to microsites, blogs, and other social media channels for both general and specific audiences. Expect more local and community engagement through activities and special events. - Smart Ads and Online Video
Increased use of video (standard and interactive) through social media channels in addition to portability for mobile devices. - Goals will be more clearly Identified using Specifics
Clear, understandable initiatives; SMART milestones (specific, measurable, actionable, realistic, and time-bound); Progress tracking (positive and negative); Increased relevant initiatives (ex: offsetting and claiming carbon neutrality will become passe). - More Partnerships with Environmental Groups
The once solid divide between businesses and NGOs will start to relax, as companies begin to take more active roles in conservation, wildlife protection, and other areas of sustainability and issue advocacy.
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What do YOU think?