Billboards Switch From Paper and Paste to Recyclable Plastic - GreenerDesign.com
The polyethylene posters are stretched across billboards and attached with hooks. Quoted from the Greener Design article,
“The 220,000 billboard posters across the U.S. used to be made up of paper and paste, creating about 150 million pounds of waste a year. The PE posters weigh four pounds as opposed to the 40 pounds of material needed for a paper poster. The PE posters also are more water resistant and provide better print quality, according to outdoor advertising companies like Clear Channel. However, they also cost one-and-a-half or two times as much as paper posters, but since they last three times as long, if they stay up for 90 days, the cost evens out.”
