Increasing Online Donations: Design & Usability {Article}

Donation Usability: Increasing Online Giving to Non-Profits and Charities (Jakob Nielsen’s Alertbox)

Usability Expert Jakob Nielsen gives the lowdown on:

• User Research
• What Donors Want
• What Kills Donations
• Integrating Local Chapters with National/International Site
• Donation Process: OK

The full 124 page report is available for $98

via Lee Scott on Twitter

Tagged as: analysis, assessment, charity, donations, donors, jakob nielsen, nonprofit, online marketing, site integration, usability, web design