[Video Link for Email/Other Subscribers - 36min]
Justin runs social media over at Sprint and in this presentation discusses how and why they chose to employ interactive/social media at the corporate level. When I heard him speak, the fun thing was just listening to him tell the situation how it is, in terms of customers complaining about their service, and employees in stores across the country sharing similar experiences (and how they communicate with each other). The result is a communication ecosystem for both customer listening and engagement, and employee feedback and communication. Hear Justin say how & why if you’re not joining the online conversations about your brand, you’re ignoring your customers and potential brand advocates.
[Video Interview Link for Email/Other Subscribers - 3.5min]
Note: I produced these videos for the Gravity Summit founders, Rodney Rumford and Beverly Macy, and the community at large. My sole intent in showing them here is to share with you what I found interesting and valuable (which is nearly everything! 
).