[Video Link for Email/Other Subscribers - 37min]
Ann Glenn is a savvy (un)marketer who has helped Sony use social media tools to market top entertainment brands and franchises like Quantum of Solace, Spider-Man, and Angels and Demons. In this presentation you’ll hear how she and other team members at Sony successfully engage fans through Social Media Optimization, Community Building, Membership Retention, Blogging, social networks, and social media.
Note: I produced these videos for the Gravity Summit founders, Rodney Rumford and Beverly Macy, and the community at large. My sole intent in showing them here is to share with you what I found interesting and valuable (which is nearly everything!
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