Design Thinker David Armano posted a graphic design contest about 3 weeks ago for a free pass to the Word of Mouth Marketing Association’s Seminar in mid May. So I busted out the following graphic in about 5 hours of work, to convey some of my thoughts on what WOM means.
While an infographic should be self-explanatory, I will explain some of the thoughts behind my concept:
- Special attention is given to the polar extremes of WOM: Love and Hate
- People are 3.8x more likely to tell others of Hate than Love
- Indifferent opinions have little propensity to be shared, unless if feedback is solicited
- Generally positive (Stars) and Negative (Thumbs Down) opinions carry about equal share propensity
- Highlighting different recipient reactions than from the original transmitter is reflective of reality; we don’t all share the same degrees of like/dislike, no matter who the influencer was nor how they communicated their opinion
With that said, I’d like to point out one flaw I noticed in my diagram. Sandwhiching the label Detractors between the two big groups at the bottom could make one think all those people ARE detractors, when in fact they’re just recipients of the previous node’s recommendation, which itself is exagerrated according to the probabilistic behavior of nodes earlier in the tree.
Anyways, hope you enjoy it! Feel free to share along, as it’s under the following Creative Commons License
Upon noticing that you’ve come back to my blog or have visited multiple pages, can I say one thing? YOU ROCK!
Remember to leave a comment and let your voice be heard! People love ‘em, I can’t be the only one talking…Conversation is where the magic is.
{ 5 comments… read them below or add one }
Hey Mario,
Awesome website, I first discovered you after seeing your cool visual on Logic and Emotion. Look forward to reading more of your work. If possible, try and write some longer posts. You clearly understand social media really well and I would love to hear more from you.
-Russ
@Russell: Thanks! When I write on social media topics, I’ll try to elaborate more.
Hi! Great way to show what WOM is all about! I just finished my 3 year education in Denmark with an project about WOM. THX.