Green Consumer Insights for 2009, by Scenario DNA {Presentation}

by Mario Vellandi on May 3, 2009

Excellent presentation on branding and communications in the green space, by consumer insights firm Scenario DNA. Much of it relates to similar studies done by Umbria, specifically online. Official description is as follows: “Consumers are gaining knowledge. They are wisening up to the real meaning behind green. They understand tradeoffs vs. trivial. They’re at the brink of growing green deaf.”
Enjoyez!

[Presentation Link for Email/Other Subscribers]

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