[Video Link for Email/Other Subscribers - 23min]
As an marketing professor & consultant, Beverly Macy [blog] discusses how you can establish strategic objectives and ROI targets for successful social media campaigns. Find out how to get started in the Social Media world and move in the right direction to meet your business objectives, plus for those companies with social media strategies in play, how to further enhance your efforts and increase results.
You can follow Beverly on Twitter @beverlymacy
Note: I produced these videos for the Gravity Summit founders, Rodney Rumford and Beverly Macy, and the community at large. My sole intent in showing them here is to share with you what I found interesting and valuable (which is nearly everything! 
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