Design Strategy at a Glance

by Mario Vellandi on July 1, 2009

design strategy process map

From Ralf Beuker @iterations, comes this awesome diagram he posted on Flickr last month (click on picture or here for full detail version). Here’s his official description:

In the course of the strategic collaboration with my friend and business partner Erik Roscam Abbing from Zilverinnovation.com we’ve recently dedicated a whole day on framing our key areas of expertise in a meaningful concept.

What we came up with is a map that is defining our view on what a ‘Design Strategy’ actually comprises and how to transform ‘Design Strategy’ into actionable, logic steps.

In order to give interested folks a better idea on the tools and outcomes of our approach we’ve added some examples from recent client projects as well.”

Great job guys! Love it :D

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