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From AdAge comes this quick story coverage, as quoted from the video description on YouTube:
NEW YORK (YouTube.com) — In an effort to improve the public’s perceptions of its products, the plastics industry will launch a $10 million social media blitz aimed at Millennials. Created by the Apco Worldwide agency for SPI, the industry trade group, the four-year effort is designed to spark viral conversations among Millennials about the many benefits of plastic.
Upon noticing that you’ve come back to my blog or have visited multiple pages, can I say one thing? YOU ROCK!
Remember to leave a comment and let your voice be heard! People love ‘em, I can’t be the only one talking…Conversation is where the magic is.
