How the Red Cross Does Social Media

It wasn’t a marketing agency that put this together for the U.S. Red Cross. It was a leader within them: Wendy Wharman.

While you can browse the handbook for useful tidbits in using social media, I recommend examining the larger case study at hand of how a nonprofit with regional chapters can collectively better employ online marketing, raise funds, and connect with audiences – with agility.

Below is the slideshow and table of contents. Accompanying this on the Google Sites page, but not shown here, are online communication guidelines.

Slideshow Link for Email/Other Subscribers]

1. What will the guidelines guide me to do?
2. What will I find in here?
3. Who is this document for?
4. How should I use this document?
5. A note from the editors

1. The 12 steps to social media adoption for your chapter or blood region
   1. Step 1: Get Social Media Savvy
   2. Step 2: Learn National’s Social Media Philosophy
   3. Step 3: Learn to Listen to the Existing Conversation
   4. Step 4: Engage and Participate in National Social Media Presence
   5. Step 5: Follow Local Social Media Activities
   6. Step 6: Evaluate
   7. Step 7: Create Your Local Social Media Strategy and Goals
   8. Step 8: Choose Social Media Tools that will Achieve Your Goals
      1. Blogging
      2. Facebook
         1. Facebook Page
         2. Facebook Cause
      3. Flickr
      4. YouTube
      5. Twitter
   9. Step 9: Consult with the National Social Media Team
   10. Step 10: Implement Your Plan
   11. Step 11: Measure your successes and challenges
   12. Step 12: Send your links and measurement data to national so we can aggregate the great stuff you’re doing

1. Resources
   1. Get an RSS reader
   2. Put these blogs in your RSS reader

Most importantly: Have fun! Be human! Be honest!