Building Projects and Using Tech for Social Impact

So I came across this marvelous new book out of the UK called Social by Social, available in print and online. Here’s some snippets from their About page:

Social by Social is a practical guide to using new technologies to create social impact. It makes accessible the tools you need to engage a community, offer services, scale up activities and sustain projects. Whoever you are, it shows you how to take technology and turn it into real world benefits.

We want to help people in the public and third sectors do more good, by showing them the power of these technologies and how to access them. In the process, we hope we can also educate funders and policy workers about the huge shift of mindset and expectations needed to commission these projects successfully, to give the innovators more space to work.

To make it more accessible for everyone reading, I’ve specially compiled a list of all the chapters and sections below. I hope to visit and review some of the case studies in future blog posts. Anyways…enjoy.

Social by Social - Table of Contents

The Shape of Things to Come

1. This is a Book About the Social Uses of Technology
2. You What?
3. So What?
4. Yes, But…
5. So Why…?
6. And So…?

Navigating Social by Social

1. You are Here
2. Where Do You Want to Go?
   1. Context is King
   2. Focus on the goal
   3. Don’t jump for the tool
3. Before Setting Off
   1. What to research
   2. Understanding the technology
4. Down the Rabbit Hole
   1. Getting into the conversation
   2. Experimenting with the technology
5. Designing the Project
   1. Set goals, but expect your users to change things
   2. Dealing with resistance
   3. Making the case
   4. Building a team
   5. Budgeting and allocating resources
6. Engaging the Community
   1. User-centred design
   2. Engaging your future users
   3. Using events to build engagement
7. Building the Technology
   1. An art, not a science
   2. The technology layer cake
   3. What are your options?
   4. Choosing tools
   5. Design for your users
   6. Work in iterations
   7. Remember the 80-20 rule
   8. Choose your words carefully
8. Things Get Real
   1. Attracting users
   2. A marathon, not a sprint
   3. Taking care of your community
   4. Evolving the platform
9. Sustaining the Project
   1. Business models for non-profit services
   2. Challenges for non-profit organisations
   3. Don’t confuse money with value
10. Rounding Up
    1. What to measure
    2. Measuring the unmeasurable
    3. User intelligence
    4. Handling success and failure

Meet the Pioneers

1. The Future Has Already Arrived
2. ColaLife
3. The Nag
4. Genesis: Friend or Foe
5. The Channel 4 BRITDOC Foundation and Chosen
6. Tudiabetes
7. IDeA: Communities of Practice
8. Savvy Chavvy
9. Talk2Croydon
10. FreqOUT!
11. Patient Opinion

The Social by Social Propositions

A to Z of key terms

1. Jargonbuster
2. Key Concepts
3. Emerging roles

The Companion

1. Essential Tools
2. Resources
   1. Search and Search Engine Optimisation
   2. Listening, bookmarking and aggregation
   3. Metrics and Return on Investment
   4. Blogging and microblogging
   5. Online Communities
   6. Social networking
   7. Rich media and content-sharing platforms
   8. Marketing
   9. Project Management and Collaboration
   10. Innovation and risk management
   11. Events and facilitation
   12. Website design and content
   13. Legal, licensing and content sharing
3. The Social by Social Game
4. How-Tos
5. Still Want More?

What this Means for You

1. What this means for the Government
2. What this means for Managers
3. What this means for Charities
4. What this means for Membership Organisations
5. What this means for Public Services
6. What this means for Social Entrepreneurs
7. What this means for Campaigners
8. What this means for All of Us

A Word From the Authors

About Social by Social

1. About this Book
2. Why Social by Social?
3. The Creation of Social by Social
4. How to Publish a Book
5. List of Images
6. The End

Tagged as: project management, social impact, social innovation, Social Media