Nice work by Ralf Beuker in adapting Erik’s Brand Relationship Model, to a Design universe. While it largely speaks for itself, he recommends (as do I) to also see:
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{ 2 comments… read them below or add one }
Love this model. Great find, Mario
RE: the “Meaning” layer, I find myself wanting to ask “What is the product’s intent — have a hard time understanding what Ralf means when he asks “What does the product mean”. Perhaps he will ilucidate?!
hmmmm … it is an attractive visual - I’m not positive the point that is being made - after spending about 5 minutes with the graphic. I’m left asking what is the contextual contribution of design? I’ll need to check out the hyperlinks.
Thanks for bringing this to our attention.