Adam Werbach and How Sustainability Means More Than Green

by Mario Vellandi on July 20, 2009

[Video Link for Email/Other Subscribers - 8min]

Adam Werbach, Chief Leader at Saatchi S, describes the thinking and ideas behind his latest book, “Strategy for Sustainability: A Business Manifesto”. In many ways, this primarily involves thinking about the long term.

via McKinsey Quarterly

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