Tim Brown of IDEO & Design Thinking

[Video Link for Email/Other Subscribers – 4.5min]

From the YouTube page’s description:

IDEO CEO Tim Brown says that communications technology is leading us back to the kind of participation economy that existed before the industrial revolution such that a great product or service is no longer defined as something where the customer doesn’t have to do anything. A good service will be defined as one that draws customers in as participants.