Inspiring Sustainability in Skeptics, by John Marshall Roberts

by Mario Vellandi on October 8, 2009

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Yes, it all comes down to communication and framing the topic in a way that’s relevant to them based on their values. For example, some people care about saving money in their actions; others may care more about doing the right thing. What are the triggers? Know your audience - or get a really great inspirational speaker :)

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