Tim Leberecht of Frog Design gave a presentation earlier this year at the Next09 conference in Berlin on how societal changes in regards to both the economy and people’s interactions with eachother and brands online are creating a convergence of services offered by the marketing and design agencies, and why “Meaning” has become sought after and a key deliverable. The video and slides are available below. See also his table of 5 attributes of meaning and the mediums/tactics to address them.
[Video Link for Email/Other Subscribers - 30min]
[Slideshow Link for Email/Other Subscribers]
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