Tim Leberecht of Frog Design gave a presentation earlier this year at the Next09 conference in Berlin on how societal changes in regards to both the economy and people’s interactions with each other and brands online are creating a convergence of services offered by the marketing and design agencies, and why “Meaning” has become sought after and a key deliverable. The video and slides are available below. See also his table of 5 attributes of meaning and the mediums/tactics to address them.