The Seven Rules of the Chief Meaning Officer, by Tim Leberecht

by Mario Vellandi on October 22, 2009

Tim Leberecht of Frog Design gave a presentation earlier this year at the Next09 conference in Berlin on how societal changes in regards to both the economy and people’s interactions with eachother and brands online are creating a convergence of services offered by the marketing and design agencies, and why “Meaning” has become sought after and a key deliverable. The video and slides are available below. See also his table of 5 attributes of meaning and the mediums/tactics to address them.

[Video Link for Email/Other Subscribers - 30min]

[Slideshow Link for Email/Other Subscribers]

Share and Enjoy:
  • email
  • StumbleUpon
  • LinkedIn
  • Facebook
  • Digg
  • Reddit
  • del.icio.us
  • Mixx
  • FriendFeed
  • Twitter
  • Yahoo! Buzz

Upon noticing that you’ve come back to my blog or have visited multiple pages, can I say one thing? YOU ROCK!
Remember to leave a comment and let your voice be heard! People love ‘em, I can’t be the only one talking…Conversation is where the magic is.

Leave a Comment

Previous post:

Next post: