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From my Singaporean pal Brian Ling over at Design Sojourn, comes a set of design strategies he put together for a presentation. While there are some familiar themes regarding customization, usability, crowdsourcing, and designing to communicate an idea, there are also a few notable ones including Haptic Relationships or “high-touch electronics”. I particularly like this strategy because it involves applying usability principles in interfaces conducive to human movement and touch. The Nintendo Wii applied this to gaming in such a way that made total intuitive sense.
I also like using beautiful materials as a strategy. Foremost this is differentiation tactic that when applied to a line, will make it premium. Applied to an entire brand, it’s also likely to become premium in comparison to other brands, although I don’t necessarily think it has to be. What we’re talking about is standing out and looking great – no matter the material cost. Apple notebooks are either white plastic or matte aluminum. Nothing too fancy there, but they sure stand out!
Do you have a favorite strategy or one to add?