The Girl Effect, by Nike

March 26, 2010

[Video Link for Email/Other Subscribers - 2.5min]

Tagline: Discover how girls can change the future of the world if given a fair chance.

While I like text & infographic videos meant to convey a story or message, there are times when the animation or text effects are just too fast to adequately maintain users’ attention for more than 30 seconds. It’s a minor weakness in this production, but the message is still great.

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