A few weeks ago, an old friend of mine asked me about my title of “Digital PR Strategist” and what that entails. I’d like to share my response and ask for your thoughts or additions.
A digital public relations strategist devises a plan and set of activities to:
- Position a brand’s identity and establish a desired public image online
- Monitor online dialogue (volume, who’s talking, sentiment) about the brand, competitors, and general trends
- Engage with the public, mavens, bloggers/writers, and connectors on shared interests, questions/concerns, brand information
- Create remarkable (comment- or shareworthy) content online (text, photos, multimedia)
- Promote valuable product offerings, campaigns, or brand identity topics with these audiences
- Influence positive word of mouth online to…
- Drive actions (website visits, newsletter signups, donations, purchases…)
- Measure and Maintain desired performance (campaign or the brand at large)
I’ve considered adding something regarding SEO, since this is important for digital marketing, findability, and reputation management.
What are your thoughts?