[Video Link for Email/Other Subscribers - 26min]
Recent history has seen the rise of innovation as a key mandate for driving top-line growth in business across multiple sectors. But as organizations have devoted increasing resources and attention to innovation, a critical issue has been ignored in the process. How can you create new value if your company doesn’t have a gut sense for what people outside its walls actually value? The challenge facing business today isn’t a lack of innovation, it’s lack of empathy. Listen to Dev Patnaik, CEO of Jump Associates and author of “Wired to Care”, for a look inside leading companies like IBM, Microsoft, Apple, Harley Davidson, Nike, and Delta Airlines to see how empathy can drive change and growth. He dives deep into the human brain to find the biological sources of empathy and their critical role in decision-making, learning, and judgment.
