The Opportunity for Sustainability Within an Economic Downturn

by Mario Vellandi on May 18, 2010

[Video Link for Email/Other Subscribers - 29.5min]

Sustainability and CSR need to be redefined within a financial perspective from being a cost center, to a larger opportunity area for cost savings, product development, and more. Chris Laszlo of Sustainable Value Partners tackles this subject first, then dives into various pragmatic approaches for building the business case for sustainability initiatives, and implementing them within an organization as part of a ongoing process that isn’t a  one-off investigatory, departmental project.

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