Sustainable Packaging and Realizing Its Value – Scott Vitters, Coca-Cola

by Mario Vellandi on May 23, 2010

[Video Link for Email/Other Subscribers - 21min]

Scott Vitters, Director of Sustainable Packaging at The Coca-Cola Company, discusses municipal and consumer recycling, life cycle assessment, impact analysis of materials, and drives home the point how design and closing the loop through improved material recovery systems is the most important areas to consistently address in the beverage industry.

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