Creating Ownable Green Presence at Shelf – Sustainable Retail

by Mario Vellandi on June 3, 2010

[Video Link for Email/Other Subscribers - 35.5min]

Retail is the conduit between manufacturers and consumers, and presents a frontline opportunity for messaging, product selection, and an environment that focuses on being better. In a holistic sense for both the shopper and the retailer and their operations. There’s much psychology through going on behind the scenes, in not only trying to understand and meet shoppers needs, but also by delighting them. Stephanie Eller and Anthony Perez of FITCH, specialize in research and design initiatives for various retailers regarding these areas, and present here a variety of findings and case studies on sustainability, retail, shopper attitudes and behaviors, and brands that are providing custom atmospheres and experiences that stand out.

So many visuals! Really had me engaged :)

http://vimeo.com/11389747
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