[Video Link for Email/Other Subscribers - 37min]
Jennifer Rice of Fruitful Strategy reviews key considerations in building credibility, from mitigating risk to driving revenue. She’ll present a range of credibility-building ideas such as how to leverage brand strategy options, customer experience design, certifications, and more. This session will help you answer the following questions: * What is credibility, and why is it important? * How can you zero in on the customer segments and other stakeholders who’s influence matters most? * How to tease out which dimensions of sustainability matter to them, and whether they will give you “permission to play” in sustainability-related offerings? * Top ten strategies to building credibility, including new offerings, certifications, ingredient or initiative-based brand plays, enriching your customer’s experience, and more.
