Channeling Optimism, Empathy, and Kindness to Business Benefit

by Mario Vellandi on June 12, 2010

[Video Link for Email/Other Subscribers - 42min]

Dialogue session with Jurriaan Kamp of Ode Magazine, Dev Patnaik of Jump Associates, John Marshall Roberts, and Dacher Keltner of UC Berkeley Greater Good Science Center, on better understanding the human condition including desires, kindness, empathy and more. This conversation dives into what makes us tick and how we might innovate our brands and campaigns in ways that can connect deeper to the human spirit, help create needed behavior change and lend themselves to stronger brand loyalty.

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