So one of my favorite marketers, Tim Leberecht, put together a slidedeck on 7 rules for the Chief Meaning Officer. Now if you’ve been following me along for a while, you’ve seen how much of a social media, branding, innovation, and sustainability/ethics aficionado I am. Thus in going through Tim’s slides, there will be many points that have been expounded upon many a times by marketers. However, I’d really like to stress the term “meaning”. Yes it carries a largely amount of weight for personal “value” and benefits. Fewer marketers have extolled the virtues of transcending utilitarian benefits, into the actualization realm. Those with a love for “social” will advocate the human connectedness factors that digital marketing & conversations provide about life, love/pain, “insert topic here”, and of course the brand and user-experience.
All those things are great, but for me brand love & loyalty for a higher purpose beyond ourselves is where real magic is. Beyond the “I love Apple, Disney, Anthropologie, Target, Method, other passion brand” experience. There are so many different brand personalities out there that are admired or liked in their own way. In my B2B experience, oftentimes it’s the culture and how the brand interactions at various touchpoints are simply pleasant, despite the nature of the product/service being a bit boring.
Off to Tim’s presentation! Enjoy. Don’t let it overwhelm you though; go through the slides at a slow pace 
Here’s also an audio interview with Tim to check out
[Slideshow Link for Email/Other Subscribers]
via The Soft Power of Social | Blog | design mind
