Great (older) video from Charity Water’s Scott Harrison that uses the power of founder-narrated storytelling to describe the history and mission of an organization. To me, it’s a style of marketing I call Cause Championing combined with brand identity. For nonprofit organizations, this is likely to be one and the same (though I’ll save that conversation for a future time). Enjoyez!
[Video Link for Email/Other Subscribers - 4.5min]
